Backing the next wave of ethical commerce.

We’re excited to announce our latest investment: MadeGood, a purpose-led startup reinventing how we shop online.

MadeGood is building a new kind of marketplace — one where everything is sustainably made, ethically sourced, and crafted by real people. It’s a bold vision: to make online shopping more human, ethical, and sustainable.

At MissionX, we back founders who are challenging the status quo and building the future we want to live in. MadeGood is exactly that. They’re not just creating a beautiful platform for handmade goods — they’re creating an economy that works for people and the planet.

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Why we invested

• The team: Founder-led, values-driven, and deeply committed to reshaping e-commerce.
• The market: Conscious consumerism is no longer a niche — it’s a movement.
• The mission: A scalable model that puts people and purpose at the core.

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This isn’t just a shop — it’s a statement. Every product sold through MadeGood supports independent makers, sustainable practices, and a more thoughtful way to consume.

We couldn’t be prouder to support their journey.