Backing Creators Who Do It Right

Because the creator economy deserves better.

The rise of content creators has reshaped modern culture — but too many are being mismanaged, misunderstood, or burned out.

We believe creators deserve more than quick wins and short-term deals. They deserve long-term partnerships, ethical support, and a team that genuinely cares.

That’s why we backed Hyped — a creator management agency built differently, by people who get it.

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How We’re Shaping the Future of Creator Management

• Prioritising creator wellbeing, ethics, and sustainable growth
• Helping talent build lasting careers, not just viral moments
• Working with brands who value integrity and real impact
• Offering hands-on support with strategy, operations, and partnerships
• Setting a new standard for how the industry should work — for everyone involved

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What Is Hyped?

Hyped is a perfect example of the right founder for the right idea.

We backed Max Ridd, Hyped’s founder and CEO, in 2022 — and since then, the team has built a standout business that blends tradition with innovation. With over 15 years’ experience in talent, Max and the Hyped team are redefining what great creator management looks like.

At its core, Hyped is a curator of talent — sculpting careers with insight, precision, and purpose. They go far beyond management, crafting strategies that fuse online influence with offline opportunity — and elevate creators to new heights.

Their diverse roster represents a tapestry of voices and visions, each contributing to a new kind of movement — one driven by community, ethics, and excellence.

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Our Role

At Mission X, we’ve supported Hyped with:

• Startup capital to help them launch strong
• Debt financing to fuel their next stage of growth
• A steady voice in the background — available whenever needed

We’re proud to partner with founders like Max who lead with integrity and build with purpose.

Hyped is not just a company — it’s a movement in the making.